Men’s Physique and Women’s Bikini

Art Direction, Branding, Illustration

La Fille du Boulanger has trusted a studio specialized in visual identity.

Perhaps because the baker recognized herself in the studio’s playful approach, who push her clients to go beyond their own vision.

The objectives of the mandate were to review the identity and the graphics platform of, an eco-friendly company already well established in Saint-Sulpice – Quebec. Preaching for a healthy lifestyle and responsible consumption, she differentiates her offer by a progressive vision towards a model of sharing and recognition, to reduce overproduction and food waste. In simple words, his loaves are only available online, on demand. Everything was played in a colorful spirit, reflecting the values and personality of this businesswoman. The result: an identity that differs from current trends.

Let’s bet that the smell of his bread will arrive soon at Montreal!

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